1. Improved ad targeting: AI can help marketers to target their ads more effectively by analyzing large sets of audience data. This can result in more accurate ads and a higher bar for what constitutes a successful ad.

2. Increased use of marketing automation: Marketing automation is becoming increasingly popular, and this trend is set to continue in 2024. This could result in the ability to pivot quicker, run more micro-campaigns, and deliver to smaller segments.

3. Advanced chatbots: Chatbots are becoming more sophisticated and are capable of answering more nuanced customer questions. This makes it possible for chatbots to guide visitors through your site and the funnel.

4. Predictive analytics: Predictive analytics allows marketers to analyze customer data to predict the market and customer actions. This technology is getting more capable each year, allowing for more accurate predictions and better product recommendations.

5. AI-powered research: Advanced AI is capable of assisting with numerous forms of marketing research, from answering quick questions about a content topic to quickly describing how various tools perform. This can help smaller companies expedite the research process and make more informed decisions.

6. Voice-based search: As AI continues to advance, the capabilities of voice-based search will as well. This could force marketers to base much of their strategy around the voice-based experience.

7. Multimodal AI: Multimodal AI combines numerous inputs, including text and visuals, to deliver a more complete experience. This technology will allow companies to output higher volumes of copy and visuals, and have even more refined keyword and ad targeting.

As AI continues to evolve in capabilities and use cases in the coming years, it’s important for marketers to stay on top of the latest trends to ensure they’re ready for everything coming their way. However, it’s also important to remember the importance of traditional marketing techniques, as foundational marketing knowledge and a focus on quality will always be paramount to success.

In summary, AI is set to have a big impact on marketing in 2024, with trends such as improved ad targeting, increased use of marketing automation, advanced chatbots, predictive analytics, AI-powered research, voice-based search, and multimodal AI all set to change the way marketers work. It’s important for marketers to stay on top of these trends and continue to focus on quality and traditional marketing techniques to ensure success.