ConnectCiti Directory is a dynamic business directory developed to empower local businesses in Nigeria by providing a robust online platform for visibility and connectivity. Launched with the vision to revolutionize local commerce, ConnectCiti Directory enables businesses to reach a broader audience efficiently and effectively.
Objectives:
The primary goal was to increase ConnectCiti’s organic search visibility and drive more traffic to the website by optimizing key SEO elements such as keyword usage, on-page SEO, and backlink building.
Challenges:
1. Low organic traffic and minimal visibility on search engines.
2. Inconsistent keyword rankings for target terms.
3. Lack of effective SEO strategies to boost overall website performance.
Strategy:
Our approach involved several key strategies:
Keyword Optimization: Targeted industry-specific keywords for improved search rankings.
On-Page SEO:Enhanced meta tags, internal linking, and content optimization.
Backlinking: Developed high-quality backlinks from reputable websites to improve domain authority.
Technical SEO: Improved website speed, mobile responsiveness, and fixed crawl errors.
Results:
Since its launch, ConnectCiti Directory has achieved remarkable success:
1. Achieved 17.7k clicks and 1.7 million impressions over the past 12 months.
2. Significant improvement in keyword rankings for competitive search terms.
3. Boosted organic search traffic and increased engagement on the website.