MontJonat Properties is a property development/real estate company based in Ibadan, Nigeria. Specializing in residential and commercial real estate, the company is committed to delivering high-quality, innovative property solutions. With a focus on client satisfaction and sustainable development, MontJonat Properties is known for its expertise in building, managing, site superviison and selling properties that meet the needs of its growing clientele in the Ibadan region.
Objectives:
The primary objective was to Increase the visibility of MontJonat Properties in the competitive real estate market in Ibadan. Other objectives included rebuilding the company's website to improve user experience, site structure, and conversion rates, Improving the SEO rankings for key search terms such as "Property Developers in Ibadan" and driving more traffic to the website through social media content and backlink generation.
Challenges:
MontJonat Properties had limited online visibility when we began in September 2024 because the website had a general poor UI for a property dvelopment and real estate website and it was also not optimized for search engines, resulting in poor rankings and low organic traffic. Furthermore, a lack of high-quality backlinks and external references made it difficult to boost credibility and authority in the industry.
Strategy:
Our approach involved several key strategies:
Website Development: Design and develop a highly functional, easy-to-navigate website that can handle large volumes of traffic and provide intuitive search capabilities.
SEO Optimization: Implement advanced SEO strategies to ensure high visibility on search engines, making it easier for users to find the directory through organic search.
Digital Marketing Campaigns: Utilize targeted digital marketing campaigns, including social media advertising and PPC (pay-per-click) campaigns, to drive traffic and user engagement.
Content Creation & Backlink Generation: Create and publish targeted blogs on external business directories, helping build authority in the real estate market.
Implement a strategic backlink campaign, generating high-quality links from trusted sites to boost MontJonat's credibility and visibility.
Social media content was designed to complement SEO efforts by engaging local audiences and increasing traffic to the website
Results:
Since its launch, MontJonat Properties have achieved remarkable success:
SEO Success: Now ranked on the 3rd page of Google for the term "Property Developers in Ibadan" within a short period with the end goal being to achieve first-page ranking by further optimizing content and gaining high-quality backlinks
Website Improvements: The newly rebuilt website has improved UI and user engagement, with faster load times and better navigation, leading to increased inquiries
Backlink Strategy: Within weeks, the website gained high-quality backlinks, and MontJonat is now featured in relevant business directories. One of the blogs featuring the company is already on the first page of Google search results
Increased Visibility: Through a combination of SEO, social media content, and backlink efforts, MontJonat Properties is attracting more traffic and generating higher interest from potential clients in Ibadan.