When Montjonat Properties, a property development company, approached us, they had a clear goal: to increase their online visibility and attract more clients. Here’s how we leveraged our expertise in SEO to transform their online presence.

Understanding the Challenge

Montjonat Properties faced these challenges:

• Low Search Visibility: They ranked poorly on Google for important keywords like “property developer in Ibadan.”
• Minimal Organic Traffic: Their website struggled to attract visitors, leading to fewer inquiries.
• Tough Competition: Competing property developers were dominating search results.

Our SEO Strategy

1. Comprehensive Website Audit

We began by auditing their website to identify areas for improvement.

• Technical SEO: Addressed issues like slow page load times and broken links.
• Content Gaps: Noticed a lack of optimized blog content and underutilized keywords.

2. Keyword Research and Targeting

We identified high-impact, location-specific keywords like:

• “Property developer in Ibadan”
• “Property developers in Ibadan”
• “Top property develper in Ibadan”

These keywords aligned with their target audience’s search intent.

3. On-Page Optimization

• Title and Meta Tags: Optimized all pages with compelling, keyword-rich titles and meta descriptions.
• Internal Linking: Strategically linked blogs and service pages to improve navigation and SEO.
• Image Optimization: Reduced file sizes and added alt text for better performance and accessibility.

4. Content Creation

We developed a content calendar and published engaging, informative blog posts, including:

• “Top Estates to Consider When Moving to Ibadan”
• “Luxury Homes in Nigeria: How to Find Your Perfect Home”
• “How to Know If You’re About to Get Scammed by a Real Estate Agent”

These articles not only ranked well but also showcased Montjonat’s expertise, earning their audience’s trust.

5. Off-Page SEO

We built high-quality backlinks by:

• Listing Montjonat Properties on reputable local directories.
• Reaching out to niche websites for guest blogging opportunities.

6. Local SEO

We optimized Montjonat Properties’ Google My Business profile to increase their visibility in local searches.

The Results

Within six months, Montjonat Properties saw incredible growth:

• Google First Page Ranking: They ranked on the first page for “property developer in Ibadan” and other key terms.
• 100% Increase in Client Base: Organic inquiries doubled, directly leading to more sales and partnerships.
• Improved Website Traffic: Monthly organic traffic surged by over 150%.

Conclusion

This case study highlights how a strategic, well-executed SEO campaign can deliver measurable results. By addressing Montjonat Properties’ pain points and focusing on their goals, we helped them achieve a stronger online presence and significant business growth.

Looking to elevate your brand’s online visibility? Contact us today and let’s make it happen!